We don’t just love social, we love it a latte…Four Engage has been brewing up a digital campaign for the London Coffee Festival, which took place at the Truman Brewery on 13-15 April. Using audiences made up of coffee connoisseurs and East London hipsters the four week paid campaign across Facebook, Instagram and Google AdWords contributed to over 5,460 tickets, with a revenue of more than £79,000.
Aiming to make a small budget go a long way, the campaign was optimised daily by testing static, carousel and video ads using a variety of copy and image variants – all matched to the interests of the audience tribes. Tickets were sold to latte lovers across London at a CPC of £2.99 for social and just £0.71 for Google AdWords.
Hitting the KPI of 17,000 clicks to site, the campaign generated 55,350 post engagements and drove considerable buzz and excitement around Europe’s largest coffee festival. The event was a huge success and The Old Truman Brewery was teeming with Londoners getting their caffeine fix. Keep your eyes peeled for those branded tote bags; they’ve been spotted across our London office and on the shoulders of London commuters all week!
If you want to find out more about our insight-informed social media campaigns then email Kath Ludlow, managing director of Four Engage, here.