Four Health Media and its client, Johnson & Johnson, have continued to push the boundaries of healthcare media planning & buying. After an award-winning year in 2017 the team was determined to continue the world-class partnership between client and agency and make 2018 even greater.
The year has started off with the first signal of just that… a joint award nomination at the industry leading OTC Marketing Awards. The ongoing work with the world-renowned brand, Calpol, has been included in a shortlist of the UK’s Best OTC Trade Advertising and Support Package.
Through a mix of intelligent media planning & buying, strategic partnerships with key industry journals and iterative optimisation, the Calpol team has been able to engage and encourage action from practice nurses UK-wide, a key audience for the brand. This specialist audience receives a huge amount of generalist trade information, and the challenge was to cut through the noise and promote positive actions from the busy audience.
The results illustrate the reinvigoration of an established brand that has surpassed all industry benchmarks, sometimes by ten times.
If you want to find out more about media planning & buying in the health sector then contact Ben Mansfield, deputy managing director of Four Health Media, here.