London Book Fair is just around the corner, a major moment in the publishing calendar when the world’s book trade descends on Oylmpia for three days of deal making and meetings.

Our client Pan Macmillan, UK Publisher of the Year, will of course be there in full force and celebrating 175 years in books on their stand, with more than a little help from Four Culture. Not to be missed events include Pan Macmillan’s bestselling thriller writer David Baldacci flying in from the US to be guest of honour for the Fair, and Mantle’s wonderful Joanna Trollope, Author of the Day, both making appearances in the PEN Lounge on 10 April.

Pan Macmillan imprints are also hosting seminars on publishing trends which they are leading from the front. In Being Mental: Is There a Right Way to Publish on Mental Health?, Carole Tonkinson, the brilliant publisher and founder of Bluebird asks what books can offer to people who want to better understand their own and others' experience of mental illness. She is joined by leading mental health campaigners and Bluebird authors Natasha Devon MBE and Jonny Benjamin MBE to discuss their personal and publishing experiences. Then on Wednesday 11 April, Picador hosts Memoirs That Matter with Adam Kay, writer of This Is Going to Hurt, the hilarious and heart-breaking diary of a junior doctor which overtook celebrity memoirs in the winter bestseller lists. Adam will be joined by Picador editor Kris Doyle, outgoing BA President Rosamund de la Hey of Mainstreet Trading, and top literary agent (not to mention Colman Getty alumnus) Cathryn Summerhayes to discuss why readers are so interest in real life stories that books really do matter.

All the events form part of a Macmillan 175 anniversary series at which Pan Macmillan is celebrating bringing authors and readers together since 1843. Do keep an eye out for the timeline and video designed by our creative team on the stand, as well as the obligatory but gorgeous heritage tote bags.