Our methodologies

Four’s campaigns are built through our data-driven insights and planning methodologies including our campaign planning framework OPTImAL, our evaluation framework REWARD, Mapper360™ social & digital insights and Engage360 content marketing.

Our methodologies

We plan and execute campaigns through our OPTImAL framework to ensure that planning is in place at the start, we identify and target audiences correctly and can adapt and measure campaigns effectively. The stages of OPTImAL are: objectives, planning, thinking, implementation, adapting, learning.

Our methodologies

REWARD is our evaluation framework which allows for reporting on measures across all types of campaigns from advertising to PR. The metrics include reach, engage, where & when, action, review and debrief.

Our methodologies

Mapper360™ makes smarter use of social media and other data to uncover actionable insights and identify, classify and target high-value audiences. Mapper360™ insights are faster, deeper, more robust and more actionable than traditional forms of insight as they are based on 10,000s of relevant, real-time data points that deliver in-depth analysis on what matters most and what matters now to each client’s target audience.

Our methodologies

Engage360 delivers a full suite of content marketing services powered by Mapper360™, spanning all aspects of smart campaigns from asset creation and paid social targeting to ‘always on’ community management with industry-beating results.

If you want to find out more about our methodologies please contact info@fourcommunications.com.