As part of Four’s work on the B2C communications strategy for Wembley Park, Four Culture launched International Busking Day on 21 July with music icon Nile Rodgers, the legendary guitarist, producer and founding member of disco band Chic. Nile officially launched the celebrations of this year’s event at its new global headquarters in Wembley Park, London’s newest creative district.
International Busking Day was part of ‘Summer of Play’, Wembley Park’s first curated cultural programme featuring 300 hours of free entertainment, from craft workshops, live music, and film screenings.
Nile delighted fans and media with stripped-down versions of some of his best-known Chic tunes Good Times and Le Freak as well as a medley of some of the hits he has produced; from Madonna’s Like a Virgin to David Bowie’s Let’s Dance to Daft Punk’s Get Lucky, which he co-wrote with the band and Pharrell Williams.
It kicked off a day of performances from international and home-grown busking talent including Newton Faulkner, Nina Nesbitt, Lewis Floyd Henry and Keywest. Supported by the Mayor of London, the event was held outside The SSE Arena, Wembley, the leading music venue in Brent, which has been named the Mayor’s London Borough of Culture for 2020.
We were thrilled to secure a double-page feature in Metro, global news syndication via Reuters and interviews with Nile Rodgers on BBC London News, ITV London News, and London Live.
If you want to find out more about Four Culture’s campaigns then get in touch with Dotti Irving here.