On Friday 18 May, there was cause for celebration in Gibraltar as Bentley Investments, one of the territory’s major real estate players, officially launched the marketing suite for its landmark EuroCity project, which is set to raise the bar for development in the British Overseas Territory. Four Communications has been a close advisor to Bentley Investments and EuroCity, delivering results that have surpassed all expectations with an integrated creative, marketing, media & PR campaign.
Anna Cherepakhova, head of marketing for Bentley Investments and EuroCity, said: “We think our marketing for the project has been phenomenal across the board, from Four’s initial presentation and branding, to the brochures and PR and media campaigns. The marketing materials have become a thing of legend around Gibraltar. Frankly I’m already excited to start a new project so we can do it all again.”
Four’s marketing and creative teams worked from the very beginning to develop world-class branding and marketing communications in line with the clients’ commitment to deliver firsts for Gibraltar, and their corporate approach of ‘passion for perfection’. This ranged from creating a corporate website for Bentley Investments, to EuroCity marketing materials for a Rolls Royce event at Goodwood as well as investment and sales launches.
Four’s media strategy was focused on financial and property publications to capitalise on Gibraltar’s thriving business-friendly environment, in digital and print formats, as well as a paid social campaign on Facebook, supported by our property PR team which has been providing engaging organic content. Elsewhere, our property team has been delivering high quality editorial in titles such as City A.M. and World Architecture News, with further pieces planned in the FT and The Sunday Times Home.
EuroCity is an innovative 366 home mixed-used project that is set to raise the bar and change the face of the resilient, pro-blockchain British Overseas Territory. The launch comes after a staggering 105 apartments were snapped up in just 19 days off-market, signalling confidence in the project, which is projected to deliver rental yields of up to 8%. The project has continued to surpass all early sales expectations, with only a very limited number of apartments now remaining.
Evgeny Cherepakhov, chairman of Bentley Investments, comments: “We have been overwhelmed with the response to EuroCity and want to thank everyone that has supported us so far, from our own staff through to the wider project teams and community in the territory. We are committed to delivering firsts for Gibraltar, from the virtual reality suite to the design, specification and amenities amongst the development itself.”
If you’d like to find out more information about our work, email Andrew Jack from our property team here.