June saw Four Culture collaborate with the agency’s public affairs team on the seventh Fortune Most Powerful Women International Summit at The Rosewood, London. The two-day summit provides the opportunity for ‘female change makers’ to exchange ideas and hear from women at the top of their field in business, politics, art and technology on the critical issues facing every company in the UK and beyond.
Panel discussions and one-to-one interviews on subjects ranging from AI to redefining diversity and countering terrorism online, featured a host of leading speakers including Dame Inga Beale, chief executive officer of Lloyds of London; Kay Bailey Hutchison, the U.S. permanent representative to NATO, and founder of the 30% Club Helena Morrissey.
The team was tasked with pre-event journalist liaison as well as running a press office over the two days, producing press releases with news from the event in real time. More than 15 journalists attended the exclusive event, including from Sky, BBC Radio 4, Channel 4, Guardian Weekend and Reuters, and broadcast interviews were secured on BBC Newsnight, Bloomberg and CBS.