Our people

Nan Williams<br/>Group chief executive
Nan Williams
Group chief executive
Nan oversees our commercial and strategic functions and the Group’s M&A activity. As one of the UK’s most senior communications consultants, she has specialised in corporate reputation, CSR, employee communication and strategic consulting. Nan is our lead crisis and issues management consultant. She was UK chief executive of Charles Barker/BSMG Worldwide from 1997 to 2001 and a member of its global board. She was one of the Four’s founders.
Andrew Jack<br>Group managing director
Andrew Jack
Group managing director
Andrew heads up Four’s media planning & buying teams and our real estate practices spanning creative, marketing, PR and planning. He first established himself in the world of media as regional director of CIA. In 1998 Andrew established Osborne Jack Media which became the UK’s largest media planning and buying agency specialising in real estate. He was later responsible for the formation of Pure Media Group Ltd.
Einir Williams<br>Group managing director
Einir Williams
Group managing director
Einir is a founder of Four and a highly experienced communications professional with 20 years in agency and in-house. She has overall responsibility for the agency’s creative, digital and public sector practices and is one of our lead copywriters. Einir headed up Four’s Dubai office for three years working with clients in real estate, transport and entertainment. She has worked in-house at retail group Kingfisher and the BBC.
Ray Eglington<br/>Group managing director
Ray Eglington
Group managing director
Ray has three decades of communications experience in agency and in-house. He has led award-winning campaigns in corporate reputation, brand-building and issues management across a wide range of business sectors. He is a founder of Four and in 2003 set up the agency’s first international office in Dubai. Today he runs our MENA operations in Dubai and Abu Dhabi. Ray was previously deputy managing director at Charles Barker BSMG Worldwide.
Anne Clarke<br/>Chief executive, social purpose
Anne Clarke
Chief executive, social purpose
Anne is an expert in behaviour change campaigns and is a regular commentator on the topic. She has managed high profile public sector campaigns for The Home Office, FCO, Irish and Scottish Governments for over 10 years. Campaigning work has included fire safety, cyber-crime, modern slavery, tourism, employment and literacy. In-depth audience knowledge, behavioural insights and creativity are at the heart of the integrated campaigns delivered by Four Change.
Paul Dalton-Borge<br/>Chief executive, PACE
Paul Dalton-Borge
Chief executive, PACE
Paul has been delivering integrated campaigns for clients for 20 years. He runs our creative & digital practice which delivers brand strategy & development, advertising creative, digital marketing and content production. Paul plays a key role with clients including major government departments, luxury and fashion brands, travel companies and destinations and others. Before joining Four, Paul was an independent consultant following senior positions at Consolidated PR and Band & Brown.
Tonia Savchenko<br/>Chief executive, media
Tonia Savchenko
Chief executive, media
Tonia is a homegrown Four success story. She joined the agency in 2006 as a graduate trainee and is now an operating board director leading our media planning & buying practice. Tonia has unrivalled relationships with the key media owners and works closely with them to deliver multi-channel solutions with an emphasis on digital innovation. She works with major travel, retail and property brands in the UK and internationally.
Patrick Kwok<br/>Group finance director
Patrick Kwok
Group finance director
Patrick joined Four from Grant Thornton and is a fully qualified accountant. He also trained as an actuary and has highly technical skills. He has built an excellent finance team at Four and been a key member of our acquisition team which has completed 11 to date. Patrick comes from an entrepreneurial family business himself (a restaurant business) and so grew up with an insight to how entrepreneurial businesses work.
Marcia La-Rose<br/>Head of HR
Marcia La-Rose
Head of HR
Marcia joined Four in 2002 as the finance manager. As the company grew, so did her role and Marcia is now the head of HR and oversees the HR function as well as personal finance issues such as salaries and tax. Marcia has the answer to most questions and is a quick thinking resolver.
Lalla Dutt<br/>Editorial Director
Lalla Dutt
Editorial Director
Lalla has over 20 years’ experience in FMCG and travel, During her career, Lalla has asked Eva to say Hello Boys for Wonderbra and encouraged artists to interpret the Coca-Cola bottle. At Four, she has turned the London Eye green for St Patrick’s Day, held a Last Supper for South Tyrol and worked with Raymond Blanc to create Britain Through My Eyes.
Kelly Smith<br/>Chief executive, Health, Health media
Kelly Smith
Chief executive, Health, Health media
Kelly heads up Four Health’s Well Being service focused on what our health clients are looking to achieve, namely a well being.  Our expertise is in leveraging cutting edge consumer tactics and innovation with the sensitivity required to motivate behaviour change in those making key decisions about their health and that of their loved ones. Four Health’s Well Being is about making media, comms and people better. Kelly’s background is […]
Sam Bremner<br/>Managing director, communications and public affairs, Health communications
Sam Bremner
Managing director, communications and public affairs, Health communications
Sam is a highly experienced medical communications professional with 20 years in agency and in-house. She is Managing Director of Four Health Communications with a special interest in medical education programmes and stakeholder engagement.  Sam has worked in a number of therapy areas including respiratory, cardiology, HIV, nutrition and diagnostics.  Prior to joining Four, Sam worked in-house at Merck Serono and Actelion J&J.
Martin Sibson<br/> Head of international media, Health media
Martin Sibson
Head of international media, Health media
Martin works in close partnership with major global pharmaceutical companies on the integration of international and local paid media campaigns. He focuses on the best use of digital to drive both broad and deep engagement with healthcare-professionals. Martin has 14 years prior experience in publishing working in commercial roles for both the FTSE100 specialist global STM publisher Elsevier and at Haymarket.
Debbie Hindle<br/>Chief executive, travel
Debbie Hindle
Chief executive, travel
Debbie has more than 20 years’ experience in tourism consultancy and has advised tourist boards, airlines, hotels, cruise and ferry companies, online brands and major tour operators and travel agents. Her team delivers audience-led, integrated communications campaigns encompassing PR, representation services, brand development, social media and digital. Debbie is a trustee of the Travel Foundation and a special advisor to the Global Professional Travel Bloggers Association.
Helen Coop<br/>Managing director, travel
Helen Coop
Managing director, travel
Helen has 25 years’ travel PR experience and is known to look at a campaign from all angles and stay calm in a crisis. Her diverse experience includes transport and aviation, crisis management and destination marketing. Helen has extensive experience in directing global and pan European campaigns on behalf of clients and ensuring strategic objectives are met.
Matt Railton <br/> Managing director, culture
Matt Railton
Managing director, culture
Matt joined Four in 2009, devising and delivering high-profile communications campaigns for clients across the cultural sector, including visual and performing arts and museums. Matt has specific responsibility for cultural placemaking clients, working with arts organisations, local authorities, developers, architects and community-focussed organisations.
Truda Spruyt<br/>Managing director, culture
Truda Spruyt
Managing director, culture
As a key member of our culture team, Truda has extensive experience of managing complex multi-stakeholder projects and of directing strategic campaigns. Truda is chair of the Philosophy Foundation, on the advisory board for Circus 250 and the co-founder of Borough Book Bash.
Fiona O’Rorke<br/>Managing director, brand & consumer
Fiona O’Rorke
Managing director, brand & consumer
Fiona is a creative and strategic communications specialist with 20 years’ experience in building both pure PR and integrated communications plans. She specialises in consumer brand, destination and place-making and works with clients such as King’s Cross and Coal Drops Yard, Wembley Park, American Express, John Lewis and Wyevale Garden Centres. She’s always seeking out the new, fresh and exciting things that will inform a client campaign and drive brand […]
Lizzie Costelloe</br>Managing director, brand & retail
Lizzie Costelloe
Managing director, brand & retail
Lizzie is an expert in taking complex multi-stakeholder briefs to create strategic communications plans for both B2C and B2B audiences, designed to raise awareness, protect reputation and deliver footfall and spend for a wide range of retail and destination clients – including King’s Cross, Coal Drops Yard, McArthurGlen Designer Outlets, DTZ Investors, Oxford Street and The Portman Estate. Lizzie has built a remarkable network of contacts and has long standing […]
Rob Wilson<br/>Head of sales & marketing, travel
Rob Wilson
Head of sales & marketing, travel
Rob leads the representation team at Four Travel. He brings a deep knowledge of trade and consumer markets with over 20 years of tour operator and agency experience. Clients benefit from his strategic thinking which helps deliver clear positioning within sales, marketing and PR plans. Rob has overseen strategic reviews for travel clients to understand audiences, evaluate propositions and deliver targeted campaigns with stunning results.
Seren Hirons<br/>Managing director, brand & luxury
Seren Hirons
Managing director, brand & luxury
A destination, brand & luxury specialist, Seren leads on creating integrated, multi-platform PR and comms campaigns for her clients which drive engagement, awareness and spend. This includes developing brand partnerships & compelling activations bringing partners, media & influencers to the table that enable campaigns to stand out from the crowd & deliver against commercial objectives. Seren has led major multi-channel campaigns for destinations including Mayfair and Belgravia, Oxford Street, St […]
Samir Hammad<br/>Chief executive, Four MENA
Samir Hammad
Chief executive, Four MENA
With more than 16 years of professional experience in corporate and government communications, Samir drives the business in the challenging and competitive markets of the MENA region. With his unique experience, Samir leads communications for highly reputable organisations across a wide portfolio of clients, including the UAE Space Agency, International Air Transport Association, Emirates Nuclear Energy Corporation, and Abu Dhabi Media.
Alice Walker<br/>Director, MENA
Alice Walker
Director, MENA
Alice is a dynamic communications professional with more than 15 years’ agency experience in the UK and Middle East driving integrated campaigns for both corporate and consumer clients. Alice specialises in travel & tourism, real estate and education sectors representing a range of clients across the MENA region from Marriott International to JLL and Oliver Wyman.
Natalie Amos<br/>Managing director Lifestyle MENA,
Natalie Amos
Managing director Lifestyle MENA,
Natalie has a background in travel, lifestyle, property and luxury PR and has worked in our London, Abu Dhabi and Dubai offices. She currently delivers integrated campaigns, seamlessly combining PR, partnerships, social media and digital communications across the MENA region. Previously Natalie was a journalist specialising in travel, responsible tourism, spa and wellbeing. She is studying for an MSc in Responsible Tourism Management at the International Centre for Responsible Tourism.
Emma Martin <br/> Head of client services
Emma Martin
Head of client services
Emma has over 25 years’ experience of working with teams and brands to deliver strategic integrated marketing solutions with digital at their core. A proven ability in delivering commercial success through establishing collaborative partnerships. Generating creative solutions for clients across a broad range of B2B and B2C sectors.
John Scully<br/>Group creative director
John Scully
Group creative director
John’s advertising career started in Africa where he worked on many international brands and earned many awards. He has enjoyed creative direction roles at FCB, Bozell, Pentamark and BBDO. John’s creative leadership experience spans international advertising campaigns for Chrysler, Jeep, American Express Gold Card and The Famous Grouse to the rebranding of The Ritz London. His is skilled in both art direction and copywriting.
Rowena Sikand-Parada<br/>Managing director, media
Rowena Sikand-Parada
Managing director, media
Rowena’s runs the operations of our media practice. Her client-facing expertise lies in UK and international residential property and she manages the estate agency and UK residential arm of Four’s media business. In the past five years, Rowena has centralised two of the UK’s leading estate agency accounts achieving considerable cost savings and time efficiencies.
Samuel Khachikyan <br/> Managing director, performance
Samuel Khachikyan
Managing director, performance
Samuel incorporates knowledge across core digital disciplines including media planning, buying, optimization, and combines it with extensive attribution, analytics, targeting and data modelling experience. Dedicated to finding and growing synergy across all marketing and media activities, across both online and offline channels. To ensure the delivery of the most efficient and effective digital marketing campaigns. Samuel leads the team of Four’s digital engineers in the development of a proprietary insight […]
Amy Chevis<br/>Creative services director
Amy Chevis
Creative services director
Having joined Four’s graduate trainee programme in 2010, Amy has successfully delivered creative and digital projects for a wide sector of clients, from international corporates, retail, travel and more recently a comprehensive array of public sector campaigns. Amy manages creative services within our Creative and Digital practice, from establishing clear briefing through to every element of campaign delivery.
Richard Webb<br/>Associate director, ad operations, Health media
Richard Webb
Associate director, ad operations, Health media
Richard’s robust knowledge of best practices in ad operations allow Four to maximise both campaign and process efficiencies when trafficking ad creatives. This delivers the best possible campaign outcomes across both direct and programmatic advertising buys. Richard brings extensive and unique experience to Four having worked for large ad networks delivering large consumer and B2B campaigns across key verticals including Luxury Travel, Property and Health. He has additional valuable experience […]
Sheridan Wall<br/>Managing director, property marketing
Sheridan Wall
Managing director, property marketing
Sheridan heads up the specialist Property Marketing division at Four. With over 25 years experience in the creative industries and a specialist knowledge of brand for property he has delivered many exceptionally successful campaigns. Recent successes include the introduction of US property giant Greystar to Europe and their high end Chapter Student Living portfolio. To award winning campaigns for Eurocity in Gibraltar, numerous high profile development brands for Knight Frank HNWI […]
Geoff Robjent<br/>Director, property
Geoff Robjent
Director, property
A trained journalist, Geoff brings with him over seven years of experience in built environment communications, with expertise spanning strategic media relations, crisis management, social media and events. Bringing an integrated approach to client work, his experience includes everything from launching largescale regeneration projects to promoting proptech start-ups and delivering targeted campaigns for blue chip developers and housing associations.
Hattie Kirchner<br/> Director, property
Hattie Kirchner
Director, property
With over nine years of property marketing experience, Hattie never fails to add value to a client’s programme, delivering end-to-end sales and marketing campaigns for the full breadth of brands operating in the built environment. Whether launching large scale international campaigns, or branding boutique developments, Hattie brings pragmatic project management skills and passion to the table, to ensure that Four delivers on our client business objectives.
Kate Mather<br/>Director, property
Kate Mather
Director, property
A senior brand and marketing consultant, Kate has nearly 20 years’ experience specialising in property marketing. Past and present experience ranges from residential projects including UK and international developments from student accommodation to PRS, shared ownership to ultra-prime, as well as retail and commercial property. Kate is a Practice Director, bringing senior strategic thinking and experience to property brands and campaigns.
Vicky McGuire<br/>Managing director, social purpose
Vicky McGuire
Managing director, social purpose
Vicky’s expertise lie in behaviour change campaigns across all major policy areas including health, education and environment. Vicky develops campaigns for a range of public sector and charity clients from tackling cyber security, child protection and modern slavery for the Home Office to driving stem cell donor registrations. Her work spans PR, partnerships and digital and social marketing. She was previously head of communications for culture at King’s College London.
Catherine Eastham<br/>Director, Health media
Catherine Eastham
Director, Health media
Catherine has fifteen years’ experience in sport, CSR, partnership marketing and PR projects for clients. She has experience across event bidding, driving sales & membership, sponsorship, activation and media relations. She was part of the team that helped Birmingham be selected as Host City of the 2022 Commonwealth Games and managed PR for the ‘Best Sponsorship of the past 20 Years’ – Lloyds Banking Group’s London 2012 partnership.
Megan Butler</br>Chief strategy officer
Megan Butler
Chief strategy officer
Megan is the brains behind Mapper360 – Four Engage’s proprietary suite of smart insight capabilities. She leads a team of analysts and planners to return actionable insights based on digital data and strategies to drive consumer behaviour and commercial advantage. A Marketing Society Award winner with over 15 years experience in strategic planning, Megan is known for her customer-centric approach to identify, understand and connect with high value audiences.
Emily Alexander <br/> Managing director, <br/> corporate reputation & issues
Emily Alexander
Managing director,
corporate reputation & issues
Emily brings more than 15 years’ experience in consultancy and in-house roles, leading high profile campaigns for UK and international clients. Most recently she was director of marketing & communications at Delancey, joining from Get Living, the UK’s leading build-to-rent operator, where she was head of corporate affairs.  Emily also spend time at a specialist financial services agency, focusing on crisis and issues.  She started her career at Four originally as […]
Sophie McCrow <br/> Strategy director
Sophie McCrow
Strategy director
Sophie is the agency’s lead on integrated strategy and campaign planning, and brings eight years of experience developing campaigns to drive brand and commercial return for clients. Sophie is known for her creative approach to understanding consumer behaviour through data and applying behavioural insights to communications development. She leads a team of planners and analysts delivering insight-led strategies, and played a key role in developing Four’s OPTImAL and REWARD methodologies.