Group chief executive
Nan oversees our commercial and strategic functions and the Group’s M&A activity. As one of the UK’s most senior communications consultants, she has specialised in corporate reputation, CSR, employee communication and strategic consulting. Nan is our lead crisis and issues management consultant. She was UK chief executive of Charles Barker/BSMG Worldwide from 1997 to 2001 and a member of its global board. She was one of the Four’s founders.
Group managing director
Andrew heads up Four’s media planning & buying teams and our real estate practices spanning creative, marketing, PR and planning. He first established himself in the world of media as regional director of CIA. In 1998 Andrew established Osborne Jack Media which became the UK’s largest media planning and buying agency specialising in real estate. He was later responsible for the formation of Pure Media Group Ltd.
Group managing director
Einir is a founder of Four and a highly experienced communications professional with 20 years in agency and in-house. She has overall responsibility for the agency’s creative, digital and public sector practices and is one of our lead copywriters. Einir headed up Four’s Dubai office for three years working with clients in real estate, transport and entertainment. She has worked in-house at retail group Kingfisher and the BBC.
Group managing director
Ray has three decades of communications experience in agency and in-house. He has led award-winning campaigns in corporate reputation, brand-building and issues management across a wide range of business sectors. He is a founder of Four and in 2003 set up the agency’s first international office in Dubai. Today he runs our MENA operations in Dubai and Abu Dhabi. Ray was previously deputy managing director at Charles Barker BSMG Worldwide.
Chief executive, social purpose
Anne is an expert in behaviour change campaigns and is a regular commentator on the topic. She has managed high profile public sector campaigns for The Home Office, FCO, Irish and Scottish Governments for over 10 years. Campaigning work has included fire safety, cyber-crime, modern slavery, tourism, employment and literacy. In-depth audience knowledge, behavioural insights and creativity are at the heart of the integrated campaigns delivered by Four Change.
Chief executive, health
Emma is the agency’s healthcare sector lead. She has more than 20 years’ experience in pharma and healthcare media and a specialist in media strategy, digital insight, analytics and global best practice. She is a well-known thought leader in the pharma marketing industry. Prior to Four Emma founded MSA Media in 2004 and developed an agency that came to dominate the global pharmaceutical and healthcare media sector.
Chief customer officer
Kath is one of the UK’s leading brand content strategists and an expert in social media marketing. She co-developed the agency’s proprietary methodology, Mapper360® which delivers realtime, actionable insights that inform all aspects of campaign strategy. Previously editorial director at WPP’s Forward, she headed up UK and global programmes for brands including Bang & Olufsen, Tesco, B&Q, Standard Life and Barclays.
Chief executive, PACE
Paul has been delivering integrated campaigns for clients for 20 years. He runs our creative & digital practice which delivers brand strategy & development, advertising creative, digital marketing and content production. Paul plays a key role with clients including major government departments, luxury and fashion brands, travel companies and destinations and others. Before joining Four, Paul was an independent consultant following senior positions at Consolidated PR and Band & Brown.
Chief innovation officer
Rachel is a pioneering digital strategist with 25 years brand marketing expertise. She leads a team that makes smarter use of data to identify, classify and target high-value audiences for brands and businesses seeking competitive advantage and rapid growth. Her career started in marketing at Pfizer before a global role at NCR and more recently an agency role with Deepend, working with First Direct and Orange, and Channel 4 Interactive.
Chief executive, PACE
Tonia is a homegrown Four success story. She joined the agency in 2006 as a graduate trainee and is now an operating board director leading our media planning & buying practice. Tonia has unrivalled relationships with the key media owners and works closely with them to deliver multi-channel solutions with an emphasis on digital innovation. She works with major travel, retail and property brands in the UK and internationally.
Group finance director
Patrick joined Four from Grant Thornton and is a fully qualified accountant. He also trained as an actuary and has highly technical skills. He has built an excellent finance team at Four and been a key member of our acquisition team which has completed 11 to date. Patrick comes from an entrepreneurial family business himself (a restaurant business) and so grew up with an insight to how entrepreneurial businesses work.
Head of HR
Marcia joined Four in 2002 as the finance manager. As the company grew, so did her role and Marcia is now the head of HR and oversees the HR function as well as personal finance issues such as salaries and tax. Marcia has the answer to most questions and is a quick thinking resolver.
IT & operations director
Jake heads up IT and office teams at Four and leads on group data protection, risk and compliance. With ten years’ experience in-agency, Jake works closely with all parts of the business to support and develop the services Four provides as well as ensuring Four leads the industry in how it operates digitally. Jake helped make Four one of the first UK businesses to achieve Cyber Essentials Plus certification.
Lalla has over 20 years’ experience in FMCG and travel, During her career, Lalla has asked Eva to say Hello Boys for Wonderbra and encouraged artists to interpret the Coca-Cola bottle. At Four, she has turned the London Eye green for St Patrick’s Day, held a Last Supper for South Tyrol and worked with Raymond Blanc to create Britain Through My Eyes.
Director, corporate & financial
Mark has over twenty five years’ experience in managing communication programmes for international brands both in-house and as a consultant. His areas of specialism include financial & professional services, higher education, media and presentation training and crisis management. Mark was previously head of PR at the Financial Times before moving into consultancy.
Director, corporate & financial
Sally has 20 years’ experience and has worked with clients in asset and wealth management, alternative investments, investment services, accountancy, foreign exchange and trading. She develops tailored programmes that support and enhance business reputation. She joined Four in 2004 having previously worked in PR, marketing and advertising roles for asset management companies M&G, Henderson Global Investors and GAM. Sally holds the Investment Management Certificate.
Managing director, Well Being
Kelly heads up Four Health’s Well Being service focused on what our health clients are looking to achieve, namely a well being. Our expertise is in leveraging cutting edge consumer tactics and innovation with the sensitivity required to motivate behaviour change in those making key decisions about their health and that of their loved ones. Four Health’s Well Being is about making media, comms and people better. Kelly’s background is […]
Managing director, health media
Richard is a specialist in healthcare media. A knowledgeable leader and industry commentator he delivers award-winning campaigns for global pharmaceutical clients through innovative digital media solutions that work in the nuanced healthcare market. As well as leading agency teams he has expertise within international publishers and the NHS. He is also a keen sportsman, and a former international athlete representing GB & England at hockey.
Managing director, health communications
Sam is a highly experienced medical communications professional with 20 years in agency and in-house. She is Managing Director of Four Health Communications with a special interest in medical education programmes and stakeholder engagement. Sam has worked in a number of therapy areas including respiratory, cardiology, HIV, nutrition and diagnostics. Prior to joining Four, Sam worked in-house at Merck Serono and Actelion J&J.
Managing director, public affairs
Sarah advises on targeted market access, corporate communications and policy campaigns for high profile healthcare and life sciences clients. Her client experience includes Pfizer UK, the Pfizer-Bristol-Myers Squibb Alliance, Novartis Pharmaceuticals and Takeda UK & Ireland. Sarah previously spent two years in the parliamentary team at the Royal College of Nursing and five years in public affairs consultancy working with clients including McDonald’s, Asda and the National Grid.
Creative director, health
Mark is Creative Director of Four Health. He brings 19 years of experience in health to Four – spanning agency, B2B and government. He specialises in memorable integrated campaigns and innovative solutions. He has partnered with such clients as Bayer, Lilly, Novartis, Teva, Sobi, and Medtronic, spearheading branding and creative for a number of successful international campaigns.
Director, international health media
Martin works in close partnership with major global pharmaceutical companies on the integration of international and local paid media campaigns. He focuses on the best use of digital to drive both broad and deep engagement with healthcare-professionals. Martin has 14 years prior experience in publishing working in commercial roles for both the FTSE100 specialist global STM publisher Elsevier and at Haymarket.
Director, health media
Nicky brings over 15 years pharmaceutical & healthcare media planning, buying and project management experience using paid media across to drive HCP recommendation of her clients products through multiple media channels. She combines considerable supplier leverage with resilient negotiation skills that frequently deliver added-value, exclusivity and ‘media firsts’. These are delivered with high attention to detail and a focus on results by Nicky’s team who exceed client service expectations as […]
Head of digital, health
Rod started his career in medical publishing with Wiley before moving across to media planning and buying. He has over 15 years’ experience in the industry and combines this with his creative flair and an eye for detail. As a senior member of the Four Health team, Rod guides clients on their media strategy, channel selection and tactical execution, bringing extensive knowledge of both local and global markets.
Creative services director, health
Roger is a highly experienced healthcare agency account leader, previously working in the Medicus (now Publicis) network, before co-founding Rainmaker Healthcare Communications, an award winning healthcare creative agency, where he was Managing Partner for many years. He is now Client Services Director, Health, helping to galvanise the Four creative & digital health offering.
Chief executive, travel
Debbie has more than 20 years’ experience in tourism consultancy and has advised tourist boards, airlines, hotels, cruise and ferry companies, online brands and major tour operators and travel agents. Her team delivers audience-led, integrated communications campaigns encompassing PR, representation services, brand development, social media and digital. Debbie is a trustee of the Travel Foundation and a special advisor to the Global Professional Travel Bloggers Association.
Chief executive, culture
Dotti leads our culture practice and has been referred to as ‘one of the country’s foremost arts and literature PROs’. She has been instrumental in profile development of clients including Harry Potter’s JK Rowling and domestic goddess Nigella Lawson and her team is well known for awards creation and development with clients including The Man Booker and Baillie Gifford Prizes. She launched leading cultural agency Colman Getty in 1987.
Managing director, travel
Helen has 25 years’ travel PR experience and is known to look at a campaign from all angles and stay calm in a crisis. Her diverse experience includes transport and aviation, crisis management and destination marketing. Helen has extensive experience in directing global and pan European campaigns on behalf of clients and ensuring strategic objectives are met.
Managing director, culture
Matt joined Four in 2009, devising and delivering high-profile communications campaigns for clients across the cultural sector, including visual and performing arts and museums. Matt has specific responsibility for cultural placemaking clients, working with arts organisations, local authorities, developers, architects and community-focussed organisations.
Managing director, culture
As a key member of our culture team, Truda has extensive experience of managing complex multi-stakeholder projects and of directing strategic campaigns. Truda is chair of the Philosophy Foundation, on the advisory board for Circus 250 and the co-founder of Borough Book Bash.
Angela heads up the luxury team at Four Travel and has more than 18 years’ public relations experience. Angela specialises in getting clients such as One&Only Resorts in front of HNWIs via creative media relations, innovative digital campaigns, events and brand partnerships. Angela’s expertise also lies in delivering integrated marketing campaigns with compelling content and targeted distribution strategies for clients such as Visit Sweden.
Fiona specialises in integrated, creative campaign planning for major destinations and retail brands. Her passion lies in forging perception-changing, attention-grabbing, footfall-driving partnerships for her clients with recent examples including the partnership between the London neighbourhood of Belgravia with the V&A’s Frida Kahlo: Making Herself Up exhibition – and also between Mayfair’s Mount Street and the Frieze Art Fair.
Lizzie CostelloeDirector, lifestyle
An expert in taking a complex multi-stakeholder briefs to create strategic communications plans designed to protect corporation reputation and deliver footfall and sales driving consumer campaigns for a wide range of retail, property and destination clients – from Bond Street and Oxford Street to McArthurGlen and DTZ Investors. Lizzie has a remarkable network of contacts and longstanding relationships with London stakeholders, tastemakers and media.
Head of sales & marketing, travel
Rob leads the representation team at Four Travel. He brings a deep knowledge of trade and consumer markets with over 20 years of tour operator and agency experience. Clients benefit from his strategic thinking which helps deliver clear positioning within sales, marketing and PR plans. Rob has overseen strategic reviews for travel clients to understand audiences, evaluate propositions and deliver targeted campaigns with stunning results.
Spending the first six years of her career in luxury & fashion communications before becoming a destination & lifestyle specialist, has ensured Seren’s wide sphere of specialist contacts spans a variety of industries. Her expertise lies in managing complex, integrated, multi-stakeholder campaigns from the switch on of the Oxford Street Christmas Lights to managing the global launch of the world’s first ‘smart street’ in the West End.
Managing director, Dubai
John is a journalist and communications professional with over 20 years’ local and international experience. He has worked in Australia, the UK and the Middle East delivering award-winning campaigns and strategic counsel to clients in the corporate, consumer, government, sport and B2B sectors. He has a proven ability to produce highly strategic communications programs that enhance reputation, address key issues and increase understanding. Based in the UAE, John has direct […]
Managing director, MENA
With more than 16 years of professional experience in corporate and government communications, Samir drives the business in the challenging and competitive markets of the MENA region. With his unique experience, Samir leads communications for highly reputable organisations across a wide portfolio of clients, including the UAE Space Agency, International Air Transport Association, Emirates Nuclear Energy Corporation, and Abu Dhabi Media.
Alice is a dynamic communications professional with more than 15 years’ agency experience in the UK and Middle East driving integrated campaigns for both corporate and consumer clients. Alice specialises in travel & tourism, real estate and education sectors representing a range of clients across the MENA region from Marriott International to JLL and Oliver Wyman.
Baiba UpmaleDirector, MENA
Baiba’s expertise is corporate communications and reputation management. She has worked with major global businesses and government bodies in Europe, MENA and South Asia. At Four, she has led highly successful and award-winning campaigns for clients including INFINITI, Honeywell, Dubai Airports, SITA and London Business School. Overseeing PR, social media and design teams at Four’s Dubai office, Baiba brings the agency’s integrated offering to clients across a range of sectors.
With over 20 years’ experience in PR and communications, there are few communications challenges that Ian hasn’t faced. He brings extensive experience of senior client-side, agency and industry/policy roles, working across a wide range of sectors. Most recently, he was Global Head of Corporate Communications at Dentsu Aegis Network – one of the world’s largest media and advertising groups – in a role focussed integrating the business’s approach to external […]
Practice director, MENA
Jonathan has over 18 years’ experience in healthcare communications working on global, European, UK, and U.S. centric campaigns covering disease awareness, pre, launch, and post-launch product communications, media liaison, professional relations, issues/crisis management, corporate communications and internal communications. Prior to joining Four Jonathan was Co-Manging Director of TogoRun’s London office.
Natalie has a background in travel, lifestyle, property and luxury PR and has worked in our London, Abu Dhabi and Dubai offices. She currently delivers integrated campaigns, seamlessly combining PR, partnerships, social media and digital communications across the MENA region. Previously Natalie was a journalist specialising in travel, responsible tourism, spa and wellbeing. She is studying for an MSc in Responsible Tourism Management at the International Centre for Responsible Tourism.
Managing director, engagement
Emma has over 25 years’ experience of working with teams and brands to deliver strategic integrated marketing solutions with digital at their core. A proven ability in delivering commercial success through establishing collaborative partnerships. Generating creative solutions for clients across a broad range of B2B and B2C sectors.
Managing director, creative
Piers is a client services director in our creative & digital practice. He brings senior strategic thinking and experience to campaigns across a breadth of sectors, from government and public sector to retail, travel, property, luxury and financial services. With a strong focus on managing relationships with senior clients, Piers brings strong brand leadership process to campaign planning. Agency experience includes Lowe Howard-Spink and McCanns.
Group creative director
John’s advertising career started in Africa where he worked on many international brands and earned many awards. He has enjoyed creative direction roles at FCB, Bozell, Pentamark and BBDO. John’s creative leadership experience spans international advertising campaigns for Chrysler, Jeep, American Express Gold Card and The Famous Grouse to the rebranding of The Ritz London. His is skilled in both art direction and copywriting.
Managing director, media
Rowena’s runs the operations of our media practice. Her client-facing expertise lies in UK and international residential property and she manages the estate agency and UK residential arm of Four’s media business. In the past five years, Rowena has centralised two of the UK’s leading estate agency accounts achieving considerable cost savings and time efficiencies.
Managing director, performance
Samuel incorporates knowledge across core digital disciplines including media planning, buying, optimization, and combines it with extensive attribution, analytics, targeting and data modelling experience. Dedicated to finding and growing synergy across all marketing and media activities, across both online and offline channels. To ensure the delivery of the most efficient and effective digital marketing campaigns. Samuel leads the team of Four’s digital engineers in the development of a proprietary insight […]
Creative services director
Having joined Four’s graduate trainee programme in 2010, Amy has successfully delivered creative and digital projects for a wide sector of clients, from international corporates, retail, travel and more recently a comprehensive array of public sector campaigns. Amy manages creative services within our Creative and Digital practice, from establishing clear briefing through to every element of campaign delivery.
Claus is a highly experienced creative with over 30 years of experience. At Four he is particularly known for his work in travel and public sector campaigns. He is a champion of creative work that has cut through and is beautifully crafted. He has produced award winning work across all channels from TV to social. Claus also lectures at the University of the Arts London.
Head of ad operations
Richard’s robust knowledge of best practices in ad operations allow Four to maximise both campaign and process efficiencies when trafficking ad creatives. This delivers the best possible campaign outcomes across both direct and programmatic advertising buys. Richard brings extensive and unique experience to Four having worked for large ad networks delivering large consumer and B2B campaigns across key verticals including Luxury Travel, Property and Health. He has additional valuable experience […]
Digital services director
Sarah’s experience spans across private, public and third sector. She ensures digital campaigns and projects run on time, to scope and budget. Her strengths include full service digital strategy focusing on traditional and dynamic digital content creation. Sarah works across all disciplines including social media, content marketing, web design and development, digital advertising and search marketing.
Managing director, public affairs
Ralph has 16 years working in public affairs, property, politics and communications, including as a political advisor in Westminster and cabinet member the London Borough of Camden. He has brought campaigning and advocacy techniques to bear on projects in the voluntary, public and private sectors as well as in local and national political and election campaigns. His expertise is in political strategy and stakeholder management for large, complex projects.
Managing director, property PR
Lindsay brings 15 years of experience in UK in international communications at agencies including brand communications property specialist, Socrates, and luxury agency LUCHFORD APM. She has worked across business, lifestyle, trade and luxury sectors. Recent client experience includes; Gasholders, London; Adam Ball at Royal Papworth, Cambridge; Christophe Harbour; Latitude, Paris; Canaletto building, London; Ilubirin in Lagos and launches for La Reserva de Sotogrande and The Campus in Quinta do Lago […]
Managing director, property marketing
Sheridan heads up the specialist Property Marketing division at Four. With over 25 years experience in the creative industries and a specialist knowledge of brand for property he has delivered many exceptionally successful campaigns. Recent successes include the introduction of US property giant Greystar to Europe and their high end Chapter Student Living portfolio. To award winning campaigns for Eurocity in Gibraltar, numerous high profile development brands for Knight Frank HNWI […]
Managing director, client services
Tim is a highly experienced PR, marketing and communications professional with wide-ranging experience of public relations, public affairs and marketing within property, construction and regeneration sectors. Tim focuses on providing PR, forensic media planning & buying, brand and marketing counsel to clients, as well representing the business at a number of industry events.
A trained journalist, Geoff brings with him over seven years of experience in built environment communications, with expertise spanning strategic media relations, crisis management, social media and events. Bringing an integrated approach to client work, his experience includes everything from launching largescale regeneration projects to promoting proptech start-ups and delivering targeted campaigns for blue chip developers and housing associations.
With over seven years of property marketing experience, Hattie never fails to add value to a client’s programme, delivering end-to-end sales and marketing campaigns for the full breadth of brands operating in the built environment. Whether launching large scale international campaigns, or branding boutique developments, Hattie brings pragmatic project management skills and passion to the table, to ensure that Four delivers on our client business objectives.
Director, public affairs
Jim specialises in public affairs consultancy in the property, development, infrastructure, transport and public sectors and has worked on integrated campaigns in the financial services and education areas. Jim spent six years as leader of Lambeth Council and has worked as senior policy officer at the London Housing Unit and was a visiting lecturer at the University of Westminster. Jim is a local councillor and former Labour parliamentary candidate.
A senior brand and marketing consultant, Kate has nearly 20 years’ experience specialising in property marketing. Past and present experience ranges from residential projects including UK and international developments from student accommodation to PRS, shared ownership to ultra-prime, as well as retail and commercial property. Kate is a Practice Director, bringing senior strategic thinking and experience to property brands and campaigns.
Director, public affairs
Naushabah joined Four with extensive knowledge of property and planning, specifically estate regeneration, mixed used and strategic land schemes. She has extensive experience of delivering bespoke community and political engagement programmes, developing strategies and working with the media. Naushabah is an elected Councillor and a former parliamentary candidate
Director, public affairs
Tony has worked in public affairs since 1984. Previous agency experience includes GJW, BSMG and Weber Shandwick. Tony handles high profile planning issues and property clients in central London especially in the City of Westminster, the Royal Borough of Kensington and Chelsea and the London Borough of Hammersmith & Fulham.
Managing director, social purpose
Vicky’s expertise lie in behaviour change campaigns across all major policy areas including health, education and environment. Vicky develops campaigns for a range of public sector and charity clients from tackling cyber security, child protection and modern slavery for the Home Office to driving stem cell donor registrations. Her work spans PR, partnerships and digital and social marketing. She was previously head of communications for culture at King’s College London.
Director, social purpose
Catherine has fifteen years’ experience in sport, CSR, partnership marketing and PR projects for clients. She has experience across event bidding, driving sales & membership, sponsorship, activation and media relations. She was part of the team that helped Birmingham be selected as Host City of the 2022 Commonwealth Games and managed PR for the ‘Best Sponsorship of the past 20 Years’ – Lloyds Banking Group’s London 2012 partnership.
Managing director, Cymru
Meilyr heads up our operations in Cardiff and Aberystwyth. He leads integrated programmes incorporating design, marketing, PR and public affairs for a range of blue chip and public sector clients across Wales. He is first language Welsh speaker and has worked with some of Wales’s leading private and public sector organisations. He masterminded the award winning Welsh Government Fork2Fork brand project to help unite Wales’s artisan food and drink producers.
Director of communications, Cymru
A first language Welsh speaker, Deian leads on a range of integrated campaigns incorporating design, marketing, PR and public affairs. With vast experience in delivering bilingual communications, his work includes leading on the promotion of the new qualifications for Wales, Public Health Wales’s annual flu vaccination campaign and the Heritage Lottery Fund’s work in Wales. Deian previously held senior communications roles at the Welsh Government and the Big Lottery Fund.
Megan ButlerManaging director, strategic planning
Megan is the brains behind Mapper360 – Four Engage’s proprietary suite of smart insight capabilities. She leads a team of analysts and planners to return actionable insights based on digital data and strategies to drive consumer behaviour and commercial advantage. A Marketing Society Award winner with over 15 years experience in strategic planning, Megan is known for her customer-centric approach to identify, understand and connect with high value audiences.
Sophie is the agency’s lead on integrated strategy and campaign planning, and brings eight years of experience developing campaigns to drive brand and commercial return for clients. Sophie is known for her creative approach to understanding consumer behaviour through data and applying behavioural insights to communications development. She leads a team of planners and analysts delivering insight-led strategies, and played a key role in developing Four’s OPTImAL and REWARD methodologies.