You are here

When tradition meets the future

Japanese National Tourism Organisation

Four Media has been working on a media planning & buying campaign for the Japanese National Tourism Organisation, the first to be run by an agency outside of Japan.  

The campaign highlights Japan as the destination ‘where tradition meets the future’ and Four worked hard to ensure the geisha-robot creative reached a broad audience and delivered real impact, with large formats out of home sites in London, Birmingham and Manchester and across trusted travel print media.  The campaign also delivered a fantastic brand video to over five million consumers across social media, programmatic digital and embedded in strong travel editorial content with Lonely Planet.

The campaign has delivered fantastic engagement levels and the Four Media team is now keen to assist the Japanese National Tourism Organisation as it moves in to the build up to the Rugby World Cup in 2019.

You might also like