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West End Gate

Berkeley Homes

In 2016 Four Public Affairs managed the political and community consultation for Berkeley Homes’ major redevelopment of the West End Gate site on Edgware Road in the City of Westminster.

At the heart of the proposals, which will deliver 650 homes and new retail space, was the ambition to create a landmark 30 storey tower and additional public realm spaces to reactivate a part of Paddington which had has stood vacant for a quarter of a century.

Despite the complicated local political context, Four engaged with key stakeholders in the area to manage concerns about the height of the tower and the provision of affordable housing, ultimately securing consent from Westminster’s planning committee.

Four was subsequently appointed to advise Berkeley Homes throughout the construction work.


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