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Visit Sweden

Four Digital was tasked with convincing adventurous and curious British travellers to consider Sweden as a great destination for a summer break.

We developed a creative proposition to encapsulate the offer It’s a bit different and worked with four high profile and quality influencers to bring it to life in rich and emotive words, photography and video. Beyond the influencers’ own channels we developed a content marketing strategy based around detailed audience targeting spanning organic and paid social and native content promotion.

The campaign exceeded expectations, with Delivery metrics beat benchmarks for travel industry marketing across all channels.

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