A new boutique hotel launching in Antigua, our brief with Sugar Ridge was to raise its profile and negotiate high end tour operator programme opportunities. We targeted over 20 key UK key tour operators – the destination influencers – to ensure the hotel was part of their Caribbean programmes. We arranged face to face meetings/training to sell in the property and launched booking incentives to motivate sales staff to book.
UK sales achieved parity with the US by the end of year one and is now the lead international market. Sugar Ridge Hotel is currently featured by over 35 key tour operator programmes in the UK and is a top seller among many.