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Thought leadership & profiling for the Chartered Institute of Management Accountants


CIMA, the world’s largest and leading professional body for management accountants, commissioned Four to organise and facilitate a media roundtable hosted by its CEO, Charles Tilley.

Focused on integrated reporting on the day the International Integrated Reporting Council launched its consultation framework, CIMA wanted to engage a niche group of core target media and attendees.

Held at the Royal Institute of British Architects, panellists included Russell Picot, Group Chief Accounting Officer of HSBC and Jean Marc Huet, CFO of Unilever.  Media attendance was secured from The Times and Financial Times, along with key trade media targets including CFO World.