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Setting the agenda with CIM


Four works with CIM to raise its profile and the importance of marketing, amongst the business community, opinion formers and wider society. Part of this is aligning CIM with the news agenda and raising profile within national media.

Four launched CIM’s ‘Marketing to Children’ campaign – designed to reignite debate around the commercialisation and sexualisation of children and to drive debate among marketers and senior decision-makers.

Four engaged media on the debate of a survey conducted by CIM, resulting in over 250 pieces of national, broadcast, online and trade coverage, reaching an audience of 65 million.