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Redefining designer outlet fashion


For five years, we have worked with global outlet business McArthurGlen Designer Outlets, developing fashion-centric media relations programmes for their UK centres. 

In 2015, we launched their second national ambassador-led campaign, fronted by fashion influencers and TV presenters Laura Jackson and Alice Levine, which became the brand’s most successful PR campaign to date, exceeding coverage targets by 65% and achieving a PR campaign value of over £1m. We also managed all talent engagement, securing exclusive interviews nationally as well as in each key media title for their six regional centres, helping to drive footfall and raise the profile of McArthurGlen on a national level. 

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