Four Gulf recently launched Rove Hotels’ flagship property in Dubai, Rove Downtown Dubai. Rove Hotels is a design-influenced and midscale lifestyle brand and Four has also handled lifestyle PR for the recently opened Rove City Centre and Rove Healthcare City.
A joint venture between Emaar Hospitality and Meraas, the Rove Hotels brand reflects the pulse of modern Dubai while remaining true to its cultural roots and heritage. The Four team secured front pages and full page features of the widely popular "The Bench Brunch" and the hotels' artworks in foodie and design magazines. New hotel properties have been announced to open in key locations in Dubai, with a plan to roll out 10 Rove Hotels by 2020 to support Dubai Expo 2020.