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Rapid response crisis management


We devised a swift, tactical campaign to track and counteract any negativity and impact on sales as a result of a potentially negative review on a primetime terrestrial TV programme

The campaign included multi-faceted activity spanning Mapper360™, Paid360 and Engage360 methodology including reviews, digital, social, influencer/blogger and monitoring

We mobilised influential parenting bloggers across the UK within 24 hours to publish brand content

We generated 188,000+ impressions across socialmedia within 1 week

Sales not only stabilised but grew throughout the campaign period

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