ProState of the Nation is an evidence-based report, which brought the issues of under-management and under-treatment of benign prostatic hyperplasia (BPH) front-of-mind amongst drivers of change (commissioners, GPs and urologists). The report, endorsed by both the clinical and patient communities, was launched at the House of Commons with 30 MPs in attendance.
Widespread medical and consumer media coverage of the report was secured across 28 media outlets. It also reached 40,000 GPs and 40,000 payer audiences through distribution in Pulse and HSJ. Service-redesign has taken place in at least one practice in Buckinghamshire, with the lead GP sighting the report as the catalyst for change.