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Promoting Wales for Visit Wales

Visit Wales

We maximised the opening of the Wales Coast Path to promote Wales as a ‘must-do’ destination. An intensive media relations campaign positioned the Wales Coast Path as the first trail of its kind in the world. 

We secured more than 100 pieces of coverage in less than nine months, including articles in every single national newspaper, glossy magazines including Condé Nast Traveller and Ultratravel, and the BBC 6 O’Clock News.  The path was also named by Lonely Planet as the ‘best region on earth to visit’.