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Positioning London Business School in the Middle East

London Business School

Four Communications has built London Business School’s reputation in the Middle East since 2010. Our strategy has set out to position the School as a global thought-leader.

To do this we delved into the very DNA of London Business School – the source of its knowledge power – its world-class faculty.

Our campaign over the past academic year has continued to deliver impressive results, including a more targeted approach to media relations which has seen an 89.7% growth in top-tier coverage. Over half the coverage achieved has also been in Arabic media, a key element of the campaign.

Working closely with the London hub to deliver a proactive media strategy, Four Communications has delivered fantastic results.

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