Oman Oil Refineries and Petroleum Industries Company was created from the integration of Oman Refineries and Petrochemicals Company LLC (ORPC), Aromatics Oman LLC (AOL) and Oman Polypropylene LLC (OPP). Four was retained to help develop and roll out a new brand for the new company.
In a fully integrated campaign, Four worked with the client on all levels, from development of the company’s brand strategy, to creation of the new name and visual identity, to the roll out.
Four’s team was implanted into the company over three months, working with the Stakeholder Engagement and Communications Taskforce on the brand and communications project. Together, the taskforce and Four involved more than 600 employees in the brand development process.