Exodus, a client of Four’s since 2008, is a leading adventure travel company. Four currently manages its SEO, PPC and offline media planning & buying.
The primary purpose of the media campaign is to drive brochure requests, both via the phone and online.
Four implemented a change of approach that better suited the target audience’s media consumption habits. This included routes never used before by Exodus.
Within the first year of managing the media planning campaign, leads from offline media increased by 211%.