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Launching Manchester's new HOME

HOME, Manchester

Over a period of 18 months, we worked closely with the communications, artistic and senior management teams to coordinate the launch of HOME, Manchester’s new centre for international contemporary art, theatre and film in the lead up to and including the opening itself.

Key objectives were: to help develop a schedule of key project milestones to position locally, nationally and internationally; support fundraising and advocacy; create maximum exposure for the artistic team, interim & opening programmes, and the venue itself. 

Media highlights over the opening weekend alone included:

BBC One Breakfast, BBC Two Newsnight, Sky News; Radio 4 Today, Front Row, You & Yours and Saturday Review, Radio 2 Arts Show; Radio 3 In Tune and Free Thinking; 6 Music FreakZone, Mary Anne Hobbs and Radcliffe and Maconie

Radio 5 Live Afternoon Editions and BBC Radio Manchester Drivetime both broadcast their shows live from HOME on the opening day. 

Extensive news and features coverage across FT, Sunday Times, The Times, Daily Telegraph, The Independent, The Guardian, International New York TimesNew Statesman, Prospect and The Economist as well as consumer, specialist arts, architecture and travel press.

HOME welcomed 28,000 visitors in opening weekend, with 11,000 joining for the First Street Party on Bank Holiday Sunday alone.

The launch media campaign for HOME generated 345 pieces of coverage, including 14 regional broadcast, 20 national broadcast, 96 print and 215 pieces of online coverage. It reached 91 thousand people via print and broadcast - and many more online. 

They exceeded our ambitious communications objectives. The campaign was approached strategically & with rigour... coverage was high-profile & thoughtful.

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