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Launching Christmas on Oxford Street

We have led the consumer media relations for Oxford Stret for over 10 years, including the world famous Oxford Street Christmas lights and talent management campaign, renowned for marking the start of the Christmas trading period for retailers along the street.

Over the years, working into the New West End Company, we have worked with host retail locations including Selfridges, John Lewis and Pandora, and partnered with Global Radio to invite music icons such as Kylie Minogue, Cheryl Cole and Jessie J to take to the stage and press the iconic red button to light up Oxford Street. 

We manage all the media relations including exclusive press previews, talent and sponsor announcements and domestic and international broadcast crews and photographers leading to worldwide exposure and helping to position Oxford Street as the world’s first shopping destination. 


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