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Integrated campaign for Great War Journeys

Great War Journeys

Four devised  a marketing campaign for Great War Journeys leading up to the centenary of WWI. The campaign’s design concept was based on a ‘tear effect’, incorporating current day imagery with a tear that reveals original photography.

The campaign was used across multiple marketing channels, including in print advertising, OOH and online. Four produced direct mail, HTML mailers, a website and Facebook and Twitter pages. The campaign was also planned and bought by our media team.