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Increasing the profile of hockey


Four is working with the International Hockey Federation (FIH) to increase visibility of hockey to opinion formers and decision-makers, particularly targeting the International Olympic Committee.

We have raised the profile of the sport with the international sports media and developed a new narrative and messages for the sport.

During the summer 2013 we supported FIH in managing reputational issues.

We are also promoting the sport to a consumer market to engage more fans, as well as providing strategic support for the development of the new format of the game, Hockey5s.