Four has developed a social media strategy to help the General Civil Aviation Authority reach out to key stakeholders and the wider UAE population.
The ‘Love Your Sky’ campaign communicates in an appealing and engaging manner through all the key social media channels, in Arabic and English. In the first month alone, we boosted social media outreach by 120 per cent – and the campaign grows month by month.
To support the campaign we also designed and produced a responsive microsite, loveyoursky.com, and a native application across iOS and Android platforms. Both were launched to a positive reception at Dubai Mall in 2014, and now provide dedicated channels for the promotion of safe and healthy air travel in the GCC region.