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The gift of life

Scottish Government

We’ve managed the Scottish Government’s life-saving organ donation campaign for several years.

The figurehead for our 2015 festive frenzy was Tricia Sibbald, 36, from East Kilbride, who’s on dialysis three times a week as she waits for a kidney donor.

Her children were recruited to design Christmas wrapping paper which was used as part of a free present wrapping service in locations across Scotland, in a bid to drive sign ups to the NHS Organ Donor Register.

The neatly packaged idea allowed us to create imagery which reinforced the feel-good factor of giving something more than just a gift at Christmas.

A total of 4172 online registrations were recorded over the four weeks, an increase of 708% showing that you don’t need a heavyweight advertising campaign to make a difference if you’re recounting stories that resonate with the target audience.

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