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Scottish Government

With research showing that one in five Scots believe that human rights are for minority groups only, our 2015 Scottish Government campaign set out to help people better understand how human rights are  used on a day to day basis and how they help build a fairer and more progressive society. 

The launch was supported by equal marriage campaigners and Scotland’s first female same sex married couple, Susan and Gerrie Douglas Scott, joined Social Justice Secretary Alex Neil for our photocall.

For International Human Rights Day in December we arranged for 16 local authorities to fly the campaign’s flag outside their headquarters.

97% of coverage generated carried the key message ‘we all have rights and people in Scotland exercise their human rights every day’ and 86% referenced ‘Fly the Flag’.