We worked strategically to generate coverage in consumer, national and trade press to drive attendance and enhance the profile of this leading show for graduate design.
We liaised closely with exhibiting colleges and show sponsors to develop story ideas and interviews.
Coverage highlights included mentions in House & Garden and Living Etc, features in The Independent, Time Out, Evening Standard and a ten minute interview on BBC London. Online news stories before, during and after the show across consumer outlets and design trade titles also drove footfall and profile.
The result: a record attendance in 2013 of 18,265 - the busiest year in the show’s 28 year history.