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Cultural regeneration in the home of ceramics

British Ceramics Biennial

Four Colman Getty has worked on four editions of the British Ceramics Biennial.

The event and the PR coverage has contributed to a cultural regeneration of the area. Key objectives were to drive visitors to British Ceramics Biennial and to raise the profile of Stoke-on-Trent as the home of British ceramics.

Coverage included features and previews  in consumer titles such as Homes & Antiques and The World of Interiors; national travel features on Stoke-on-Trent in the Daily Telegraph and Times; comment pieces on the ceramics industry in New Statesman and Apollo; interviews with participating artists on BBC World Service; pieces on the ‘ceramics renaissance’ in Daily Telegraph, The Observer & BBC R4 Front Row.

The Biennial's evaluation shows that visitors, particularly from outside the city, cited national media coverage as the primary reason for their visit. 

The team’s passion for our work shines through and has contributed to the growing profile of our festival.

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