We are delighted to be working with the Mayor of London for the launch of the T-Charge, with the creation of a hard-hitting outdoor and social media advertising campaign. The posters, which will run across the TFL network from 3 November illustrate the high levels of pollution in London’s air by using everyday items such as a baby’s bottle, a cup of coffee and a pint of beer. The recently introduced T-charge targets older, more polluting vehicles and will cost £10 in addition to the standard congestion charge for driving in central London.
The campaign, initially launched on social media, has generated high response levels and has been widely featured across all the primary news channels including The Evening Standard, Metro, ITV News and BBC News. It was created and produced by Four Digital & Creative.