Four were commissioned by Greystar to brand the future of student living.
With over 4,400 rooms in seven zone 1 and 2 London locations to lease mid-cycle, Greystar asked Four to create and implement a brand and marketing strategy for its portfolio of central London properties offering student accommodation.
Working closely with Greystar, Four envisioned Chapter as a club and community, inspired by the urban culture of exciting and creative London. Our approach was visual and experiential. Our campaign was integrated and both hyper-local and truly global. The website was a major focus: https://www.chapter-living.com/
Four and Greystar launched Chapter to the market in January 2016 and far exceeded all measurements of success.
Victoria Patterson, Marketing Director at Greystar:
Four are our go-to agency in the UK for creative and marketing. In a fast-growing company their dedication, knowledge and skills have been invaluable to ensuring we meet our deadlines. The team go to great lengths to create outstanding brands and campaigns and understand our audience - becoming true partners for Greystar.”