Beat Flu with Public Health Wales
In 2013, Four worked with our Welsh partner agency FBA, on a dual language health awareness marketing and PR campaign for client Public Health Wales. Our aim was to raise awareness of the flu virus and drive update in flu vaccination by at risk groups across Wales.
Our ‘Beat Flu’ creative concept featured animated flu bugs, deployed across print and online marketing – from print, online and radio advertising, social media to a bespoke interactive online game and supporting PR programme. Four planned, delivered and reported on the media strategy.