Travelsphere - Redefining a brand
As with so much of the travel market, escorted travel is highly competitive. To grow, you have to stand out from the crowd.
For years the group escorted tour market has presented itself as cost effective way to enjoy the world. However, for many, it offers a better, more rewarding way to travel.
Competitor analysis and group workshops revealed how competitors were under-selling the pleasures of group travel.
Claiming the benefits of the category to yourself is one of the oldest tricks in the marketing book; but it works.