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British Heart Foundation

British Heart Foundation

We applied Mapper360™ methodology to identify and connect with high-value audiences, in order to ensure that the charity’s latest campaigns around the charity’s ground-breaking medical research achieved cut through.

We conducted a Mapper360™ Audience deep dive analysis into charity supporters across UK digital channels and identified tribes and valuable clusters from HCPs to patients to sponsored-event fans.

We delivered actionable insights into each high-value tribe, their mindset and the opportunity for the charity, which were then used to deliver a more effective, strategically targeted campaign.

"These insights take us out of the anecdotal and have proved all that I wanted proven.” - Social Media Manager, British Heart Foundation

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