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Bringing winter magic to the gulf with Disney on Ice

Disney on Ice

Over the course of four-months Four rolled out a successful communications campaign to launch Disney On Ice in Dubai.

This included Four Gulf handling all media relations for the event, securing coverage in key print titles 7Days, The National, Al Ittihad and Al Bayan as well as on TV on Emirates News, City 7TV and Rotana TV.  

As well as media relations Four also dealt with the coordination and hosting of six mini media events. These six mini events we used in to create suspension in preparation of the launch of the main Disney on Ice event in September of 2014.