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Boleyn Ground

Galliard Homes

From early 2014 until planning consent was achieved in 2016, Four worked with Galliard Homes and later Barratt London to develop and deliver a political strategy, public consultation and community involvement for the redevelopment of West Ham United Football Club’s Boleyn Ground stadium

The proposals included over 800 new homes and community space, as well as public realm and landscaping works. The relationship with fans and the site’s footballing legacy was also key – with interests ranging from Bobby Moore to the memorial garden for loved ones’ ashes at the front of the site.

Four held three public exhibitions, including one post-submission event, engaged heavily with West Ham United FC supporters and held nearly 20 meetings with local councillors, community groups and the local MP.

Securing political support was at the heart of the project – we guided careful negotiations about affordable housing and delivery of a new ‘neighbourhood centre’ as a part of the scheme. We also managed opposition from vocal London-wide housing campaigners to achieve planning consent at the start of 2016.

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