Challenge: Rapidly grow a social following for a new, healthy and convenient food brand. We did not want to just attract fans for the sake of it, rather we wanted to build a relationship with those who would go on to buy the products.
Our Approach: We classified and targeted 7 distinct personas including a high value audience of ‘Working Mums’. We created insight- informed campaigns and content, from animated gifs to recommendations from our little black book of social influencers Our ‘Working Mum’ campaign achieved best in class results.
- 170% uplift Facebook fans in 7 days
- 2,700% uplift Facebook engagement
- Beat influencer engagement KPI by 1,982%