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“Italy with a Twist” campaign for South Tyrol

South Tyrol

Four came up with the creative concept, “Italy with a Twist” for client South Tyrol who wanted a marketing campaign to distinguish itself as a leading visitor destination in north-east Italy.

The end product was a series of engaging, striking advertising promoting the destination’s food, leisure and sporting offerings.

To date, the concept has been deployed across print and online advertising and has been rolled out in other European countries.

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