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Lalla Dutt

Lalla Dutt
Practice director, Four Travel

Lalla Dutt has over 20 years’ experience in FMCG and Travel PR and looks at campaigns from all angles – often settling on left of centre.

During her career, Lalla asked Eva to say Hello Boys for Wonderbra, launched the Playtex bra by persuading models to walk across Waterloo their underwear and encouraged artists to interpret the Coca-Cola bottle.

At Four, she turned the London Eye green for St Patrick’s Day, held a Last Supper for South Tyrol and worked with Raymond Blanc to create Britain Through My Eyes - launched in Paris where the British Ambassador threw him a party.