We provide award-winning integrated communications campaigns for companies and organisations across the Gulf. From our offices in Abu Dhabi and Dubai, our teams offer strategic communications consultancy, corporate narrative development, brand positioning, visual identity & marketing communications collateral, digital campaigns, stakeholder communications, and traditional & social media relations. We work across all sectors, with clients in aviation, transport, tourism, real estate, education, energy, sport, entertainment, retail and finance. We’ve won or been shortlisted for 41 awards for our campaigns in the last years, and are MEPRA’s current Agency of the Year.
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Four Gulf recently launched Rove Hotels’ flagship property in Dubai, Rove Downtown Dubai. Rove Hotels is a design-influenced and midscale lifestyle brand and Four has also handled lifestyle PR for the recently opened Rove City Centre and Rove Healthcare City.
Over the course of four-months Four rolled out a successful communications campaign to launch Disney On Ice in Dubai.
The UAESA received the prestigious Gulf Business Industry Awards and was commemorated as ‘Innovator of the Year’
Four Gulf managed the PR and social media for the 3rd World Aviation Safety Summit in Dubai, for its long-standing client Streamline Marketing Group (SMG). 32 media attended the event, eager to hear industry experts explore the key strategies and challenges in improving aviation safety. The summit was covered by all top-tier daily and aviation trade titles as well as some of the region’s most prominent broadcast outlets.
Four Gulf supported the inaugural Future Air Transportation Systems Summit in Dubai for long-standing client, Streamline Marketing Group (SMG). The Summit brought together C-level executives, senior decision makers and government officials to discuss the foremost challenges and issues related to maximizing the Gulf’s air traffic management capacity by modernising and harmonising the region’s air transportation systems.
Four worked with longstanding client Orpic on its 2012 CSR report. With a strong design concept, the report was produced in a square format and printed according to environmentally friendly materials. The overall look and feel is inspired by the architecture of Orpic’s own refinery and progressive brand identity – it’s fresh and unique. The report content covers a range of information from Health and Safety and the Environment, to People and Society.
Wyndham Hotel Group asked us to produce a 30 second Arabic TVC for the launch of the Wyndham Grand Hotel in Doha. Four managed the lifecycle of the project – from initial storyboard production through to filming on-site, sourcing talent and post production.
We work with NATS, the global leader in air traffic management solutions, on building its reputation across traditional and social media platforms. We reach out to targeted stakeholders with an expert voice on air traffic management development in the region positing the company as the ‘go-to’ voice of thought leadership on airspace issues.
Four designed and produced ADNOC Distribution’s 2012 Sustainability Report. The end product was a dual language, English and Arabic, publication produced in line with high environmental standards. The report’s standout graphic look and feel, structured around repeating squares, is complemented by a bold colour palette inspired by the logo. The report features ADNOC Distribution’s organisational overview, stakeholder information and performance results.
Our new brand identity is fresh and modern, and represents perfectly our position as a modern and forward-thinking company.
We coordinate the winner ceremony for the International Prize for Arabic Fiction winner ceremony in Abu Dhabi. Our event management role includes:
We manage communications for global IT giant Oracle, across the Middle East and North Africa region. Highlighting Oracle’s major advancements in cloud computing, engineered systems and big data, we work with the Oracle communications team on the ‘We speak your language’ campaign, a programme aimed at simplifying technology for key audiences and stakeholders.
We work with the International Air Transport Association (IATA), to position the airline industry association as the expert source of news and comment on aviation issues, across the Middle East. We have worked with IATA for more than eight years, building strong connections with IATA’s global corporate communications team.
Arabian Travel Market is the premier travel trade show in the Middle East and an important event in Tourism Ireland’s marketing calendar. At just 12m2 , Tourism Ireland had one of the smallest stands at the show. However we made sure its presence was felt by maximising activity on the stand to communicate key messages.
The real success of St Patrick’s Week was bringing together so many different strands into one unified campaign with direct commercial benefit
In January 2014, the Irish Prime Minister, An Taoiseach Mr. Enda Kenny visited the UAE. To welcome An Taoiseach, Four helped Tourism Ireland deliver a high impact event programme that promoted Ireland’s commitment to strengthening tourism relations with the GCC.
Four has developed a social media strategy to help the General Civil Aviation Authority reach out to key stakeholders and the wider UAE population. The ‘Love Your Sky’ campaign communicates in an appealing and engaging manner through all the key social media channels, in Arabic and English. In the first month alone, we boosted social media outreach by 120 per cent – and the campaign grows month by month.
The UAE’s peaceful nuclear energy programme needs to attract the best and brightest Emirati science and engineering graduates if it is to meet its long term workforce targets. This new generation cannot be reached through traditional channels, however. So Four and ENEC have developed the ‘Energy Pioneers’ social media campaign to target young Emiratis with compelling messages about career opportunities, scholarships and public service.
Katara Hospitality is a global owner, developer and operator of iconic hotels. Based in Doha, the company owns properties in Qatar and in major markets around the world. Four has been the company’s agency of record since late 2012, with the goal of building and managing its corporate reputation. Our work has included corporate positioning and messaging, media training, issues management and crisis communications planning, acquisition announcements and press office support. Through our affiliates, we also provide on-the-ground support in France and Italy.
Our partnership with PeetaPlanet has not only been fantastic fun for us to work on, but it has given us a great opportunity to speak to a key audience.
For more than half a century InterContinental Hotels has been synonymous with glamorous travel and local expertise that enriches guest experiences. To highlight this, Four developed and designed a series of glossy ‘Insider Guides’ which collate insights, tips and recommendations from hotel concierges, F&B managers and industry experts in English and Arabic. Topics range from travelling in style, travelling with kids and hosting the perfect business dinner.
Working closely with the London hub to deliver a proactive media strategy, Four Communications has delivered fantastic results.
Thank you to everyone who provided support and, of course, to the team who also did the late shifts.
Four achieved exceptional results and launched Vans to the Bahrain market, increasing awareness and driving footfall to the store.
Four approached the project with creativity and enthusiasm, ensuring the campaign delivered great results. I would recommend them.
Four helps position Monte-Carlo Beach Club Saadiyat’s reputation as the number one destination for relaxation, health and wellness by day, whilst presenting Sea Lounge, the club’s al fresco nightspot as Abu Dhabi’s most exciting party venue by night. Four has hosted key editors from The National, Time Out Abu Dhabi and Abu Dhabi Week as well top social media influencers including fashion bloggers and writers for luxury and lifestyle titles. We achieved more than 100 pieces of coverage during first six months of the campaign.
We managed an integrated communications programme to help raise awareness of the second Global Aerospace Summit in Abu Dhabi. The campaign involved a strategic approach to building profile for one of the region’s most important aviation, aerospace, defence and space conferences.
Client Etihad Airways, the national airline of the United Arab Emirates, made its first flight on 5 November 2003. Since then it has added more than 45 new destinations from its hub at Abu Dhabi to become the fastest-growing airline in the history of commercial aviation. As Etihad scaled up its in-house team, Four was tasked with helping to develop corporate communications and profile management strategies.