For over a decade Four Brand's team of communications specialists have delivered retail, destinations and luxury campaigns for household names and global brands.
We understand the fast paced, reactive nature of the retail and luxury sectors. As well as the importance of creating powerful content to generate cut through and drive major brand profile. We're experts at creating meaningful brand & media partnerships, leveraging our relationships with tourism partners and using influencer networks to deliver international brand reach and exposure.
Since our formation in 2003, we have conceptualised and delivered content for news generation programmes, talent & brand partnerships, media and consumer facing events. Some of our clientele are the most respected and recognised organisations in the UK including Wyevale Garden Centres, Oxford Street, McArthurGlen Designer Outlets, Chinatown London and St Christopher's Place. We also oversee news commentary for retail insights providers including Springboard, also having worked on devising and running ground-breaking media campaigns such as the UK China Visa Alliance.
What we do
Four Brand is one of the best known destination & place making communications specialist teams in the UK, representing property owners, local authorities, business improvement districts and retailers and dining out brands seeking to become known as destinations to attract ground floor retail & restaurant brands, businesses, residents, purchasers, visitors & consumers – each client brief is different. All of Four Brand’s destinations work taps into our team’s excellent network across media and industry connections in a variety of sectors from fashion, to food, to culture, to wellbeing, to tourism to public sector organisations and membership groups to mobilise our networks to support our clients’ needs. Our team are experienced in delivering integrated campaigns, so working closely with Four’s specialists across marketing, digital, public affairs & media buying, as well as inter-agency working across our destination clients.
Four Brand delivers national and international campaigns for a variety of household and specialist brands, across charity, tech, dining & food, fashion & design, retail and horticulture. Running partnerships, media relations, influencer campaigns and brand positioning insights projects – our teams are well connected and have a deep understanding of brand building and how to motivate consumers to drive consideration and spend.
Business to Business Brands
Four Brand runs “media pundit” campaigns for a variety of B2B brands, developing expert comment and insights strategies to develop our clients as media pundits to drive extraordinary market penetration and coverage ROI. Our teams develop strategies to produce a cross platform approach to B2B communications delivering campaigns to run across PR, events, digital and partnership programme.
Four Brand has 20 years of experience working with and representing heritage and new to market luxury brands across fashion, design, accessories to retail & lifestyle destinations.
We deliver strong consumer awareness for your brand and enhance perception through…
- Creative campaign development & activation
- Content schedules, management and amplification
- Content creation including photoshoots, video production, stunt moments, events and social content calendars
- Ambassador and influencer programmes
- Event creation and management
- Media relations & news room
- Over 10 years of brand partnerships & sponsorship consultancy
- International campaign delivery
- Brand/tenant engagement
- An integrated offer across digital, media buying, public affair and social listening
Corporate & B2B
Leveraging your corporate profiling through…
- Positioning & messaging
- Issues grid and rebuttal statements
- Corporate profile management
- Stakeholder management
- Community/brand engagement and management
- Partnership programmes
- Spokesperson strategy [CEO to Director level]
- Media training
- Reputation protection, crisis comms & issues management
- Media relations & news room
- An integrated offer across digital, social, media buying and public affairs