Client: British Waterways

Objective: British Waterways approached Four Public Affairs in 2005 when it faced negative publicity from a hostile group of activists, who were opposed to the way the organisation was moving as a public corporation. Their opponents' main accusation was that BW were focusing on commercial ventures at the expense of waterways users. Four’s task was to turn the situation around, and ensure that misinformation was countered and that advocates were in place to support BW’s cause.

Solution:

Four’s campaign involved developing new political contacts for BW, as well as establishing clear messaging channels including a newsletter, a presence at party conferences, and hosting regular parliamentary events.

Result:

BW now has a strong network of political advocates, helping to heighten and sharpen its profile. It is playing a key part in the 2012 Olympics, and is consistently mentioned favourably in Parliament.