On Monday 27 November 2017, Four Health Communications supported Actelion Pharmaceuticals Ltd in hosting its first ever live tweet chat with a panel of experts to discuss issues affecting young adults living with the chronic condition pulmonary hypertension (PH) and what could be done to better support them.
The activity was a great success, generating truly valuable discussion and insights, with 26 active participants joining from 14 countries/regions across 4 continents. More than 100 posts were shared, which had a potential audience reach of 45,645 with a further 119,300 impressions. To view the conversation in Twitter search #YoungWithPAH.
The one-hour long live tweet chat provided an unprecedented opportunity to engage social media users in a live dialogue with PH experts and young adults living with the disease, to exchange experiences around four major themes:
- Young people’s information needs and the role of patient groups
- Choosing a career with PH
- Patient empowerment
- The emotional impact of PH